ACF-powered content
WordPress9 min read
Custom WordPress Theme vs Premium Theme: Which Should You Pay For?
A premium theme gets you live quickly and cheaply. A custom theme fits your business exactly and stays lean. Here is how to decide which one is worth your money.
WordPress development
Full site editing lets you change your header, footer, blog layout and site colours from inside WordPress, with no page builder plugin. I build block themes with tidy global styles in theme.json and a library of patterns, so your team can build new pages from approved pieces and still stay on brand.
Full site editing builds by Harsh Prajapati, freelance web developer in Ahmedabad, Gujarat, India, working with clients across India and worldwide.
Sound familiar?
- Changing the header or footer still means asking a developer
- Each new page is built from scratch and drifts from the design
- You want visual editing without the weight of a page builder
What changes
- 01Every part of the site editable in WordPress
- 02New pages built from ready patterns
- 03No page builder plugin to slow things down
What you get
- Block theme set up with theme.json for colours, fonts and spacing
- Editable header, footer and template parts
- Templates for pages, posts, archives, search and 404
- A pattern library of your common sections, such as heroes, pricing and FAQs
- Style variations if you want more than one look
- Locked areas where your layout should not change
- Walkthrough of the Site Editor for your team
A great fit for
- Teams that edit their site often
- New sites starting on modern WordPress
- Owners leaving a heavy page builder behind
Usual stack
- WordPress
- Block themes
- theme.json
- PHP
- JavaScript
Guides
Read before you decide
WordPress8 min read
Elementor vs Gutenberg vs Avada: Which Should Your Business Use?
An honest comparison of the three most common ways to build a WordPress site, covering editing, speed, cost as of 2026 and what happens if you ever want to switch.
FAQs
WordPress full site editing is the part of WordPress that lets you edit headers, footers, templates and global styles in the Site Editor, using blocks, instead of changing theme code or using a page builder.
A full site editing block theme usually loads less code than a page builder, because the layout is made from core WordPress blocks. Real speed still depends on images, hosting and plugins, which I check too.
Much less easily on a block theme I build. Brand colours and fonts come from theme.json, ready patterns cover common sections, and areas that should stay fixed can be locked.
Yes. I can rebuild a classic WordPress theme as a block theme, keep your content and URLs, and move your layouts into templates and patterns. I review the current site first and quote a fixed price.
Other services
- WordPress website development
- Custom WordPress plugin development
- Bespoke WordPress themes
- Member and listing websites
- Agency partner development
- Elementor website development
- Avada website development
- Custom editor blocks
- ACF-powered content
- Page builder switch
- WooCommerce development
- Store features and tweaks
- Checkout and payments
- Shopify store development
- Shopify theme development
- Shopify app development
- Wix and Wix Studio websites
- Framer websites
- Webflow development
- Squarespace websites
- Dorik websites
- Weebly support and migration
- PHP and JavaScript development
- Custom web application development
- CRM and dashboard development
- API integrations and automation
- Full stack web development
- Project management system development
- Website design and development
- Headless CMS development
- Progressive web app development
- Website search and product filtering
- Knowledge base and documentation sites
- Database optimisation and migration
- CI/CD and deployment setup
- HubSpot and Zoho CRM integration
- Hosting, domain and email setup
- Website and hosting migration
- VPS and cloud server management
- Domains, DNS and Cloudflare
- Business email: Google Workspace and Microsoft 365
- SMTP and transactional email setup
- Email deliverability, SPF, DKIM and DMARC
- Website backup and disaster recovery
- Hacked site repair and malware removal
- Website redesign
- Website maintenance and support
- Performance optimisation
- AI features for WordPress
- Plugin conflict fixes
- Website accessibility and privacy compliance
- Website testing and QA
- Website monitoring and alerts
- Digital marketing plans
- Modern SEO
- Technical SEO
- AI SEO, AEO and GEO
- Conversion rate optimisation
- Analytics and conversion tracking setup
Start a project
Tell me what you need in four quick steps. I reply personally within one working day with questions or a clear next step.
Reply within 1 working dayUsually much sooner.
Free first call30 minutes, no pressure, no jargon.
Written fixed quoteScope and price agreed before work starts.