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SEO and marketing

Search has changed. People still type into Google, but they also read AI Overviews, ask ChatGPT or Perplexity, and talk to their phones. The basics behind all of them are the same: pages that answer real questions clearly, a site search engines can read without effort, and signs that a real, trusted business stands behind it. I do that work on your site directly, from page titles and content plans to the code underneath, so nothing waits for a separate developer.

Modern SEO by Harsh Prajapati, freelance web developer in Ahmedabad, Gujarat, India, working with clients across India and worldwide.

Sound familiar?

  • Your pages rank for nothing useful, or for the wrong searches
  • Several pages compete for the same phrase and none of them wins
  • You publish content but cannot tell whether it brings enquiries

What changes

  • 01One clear page for each search that matters to you
  • 02A content plan you can follow, built around your services
  • 03Reports that link search work to enquiries, not just traffic

What you get

  • On-page SEO: titles, descriptions, headings and copy matched to search intent
  • Keyword and topic map, so each page targets one search and nothing competes
  • Semantic and entity SEO: clear facts about your business, people, places and services
  • Topical authority plans: hub pages, supporting articles and internal links
  • Content audits: what to keep, improve, merge or remove
  • E-E-A-T work: author pages, real experience, sources, contact and trust details
  • Internal linking and site structure that lead people and crawlers to key pages
  • Image and video SEO: file names, alt text, captions, video pages and sitemaps
  • Local SEO for one city, or international SEO with hreflang for several countries or languages
  • Google Search Console and Bing Webmaster Tools set up, verified and read every month
  • Ecommerce SEO for WooCommerce and Shopify stores: categories, products and filters
  • Brand mentions and digital PR: getting your business named on sites people trust

A great fit for

  • Service businesses that want enquiries from search
  • Stores with many products and thin product pages
  • Sites that lost traffic after a redesign or a Google update

Usual stack

  • Google Search Console
  • Bing Webmaster Tools
  • Google Analytics 4
  • Schema.org
  • WordPress
  • Shopify
  • Next.js

How it works

  1. 1Free call
  2. 2Fixed written quote
  3. 3Weekly demos
  4. 4Launch and handover
See the full process

Related work

Guides

Read before you decide

SEO and digital growth10 min read

E-E-A-T for Business Websites: How Google Judges Trust

E-E-A-T is not a score or a setting. It is how Google describes trustworthy content. Here is what that means for a business website and what to fix first.

FAQs

Modern SEO includes the classic work (on-page SEO, technical health and links) plus clear entity information, topic-based content plans, E-E-A-T signals and structure that AI answers can quote. The aim is one strong page per search that matters to your business.

No. Nobody can honestly guarantee rankings, and Google itself warns against anyone who does. What I can promise is clear work you can check: what was changed, why, and how Search Console and enquiries move afterwards.

I work at USD 10 to 15 an hour, or for a fixed written quote agreed before work starts. After a short call and a first look at your site, you get the scope, the price and the timeline in writing. Small sites often start with an audit and a fix list; larger sites usually continue with monthly work.

Most SEO changes take weeks to a few months to show in search, because Google has to crawl and reassess the pages. Fixes to blocked or broken pages can show sooner; content and authority work builds over months.

Not always. The digital marketing plans cover setup, tracking and steady monthly basics. Modern SEO is deeper project work for sites that need a content plan, an entity and E-E-A-T clean-up, or local and international targeting.

Other services

Start a project

Tell me what you need in four quick steps. I reply personally within one working day with questions or a clear next step.

Reply within 1 working dayUsually much sooner.

Free first call30 minutes, no pressure, no jargon.

Written fixed quoteScope and price agreed before work starts.

  1. 1current
  2. 2to do
  3. 3to do
  4. 4to do

Step 1 of 4

What are we building?

Project type

Prefer chat? Message me on WhatsApp. I usually reply within a day.