SEO and marketing
Bringing more traffic to a site that does not convert is an expensive way to grow. Often the bigger win is in the visitors you already have: a clearer offer, a shorter form, a checkout with fewer steps or a page that loads before people give up. I review how visitors actually use your site, find where they drop off, fix the problems and test changes where your traffic is large enough to give a clear answer.
Conversion rate optimisation by Harsh Prajapati, freelance web developer in Ahmedabad, Gujarat, India, working with clients across India and worldwide.
What you get
Guides
Analytics and conversion8 min read
Conversion rate optimisation is a repeatable process, not a bag of tricks: measure, find the leak, fix it, check the result. Here is how it works for lead and e-commerce sites, and when A/B testing is worth it.
Analytics and conversion10 min read
GA4 stores and reports your data. Tag Manager decides what gets sent and when. Here is how the two fit together for lead, sales and ad tracking you can trust.
FAQs
It is the work of getting more of your visitors to take the action you want, such as enquiring, booking or buying. It uses data on how people behave on your site to find what stops them, then fixes and tests those parts.
No, and anyone who does is guessing. What I can promise is a careful audit, sensible changes based on evidence and proper measurement, so you can see exactly what each change did.
For reliable A/B tests, yes. Smaller sites get a clearer answer from fixing obvious problems first and comparing results over time. I will tell you honestly whether your traffic is enough for testing.
A review of your analytics, key landing pages, forms, checkout, mobile experience and speed, plus heatmaps or recordings where available. You get a written list of problems ranked by likely impact and effort.
I work at USD 10 to 15 an hour, or for a fixed written quote agreed before work starts. After a short call and a look at your current site or brief, you get the scope, the price and the timeline in writing. Any software, hosting or service subscriptions are billed to you directly by the provider, every account stays in your name, and I list them in the quote so there are no surprises.
Start a project
Tell me what you need in four quick steps. I reply personally within one working day with questions or a clear next step.
Reply within 1 working dayUsually much sooner.
Free first call30 minutes, no pressure, no jargon.
Written fixed quoteScope and price agreed before work starts.
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