SEO and marketing
If your analytics count the same sale twice, miss form submissions or do not match your orders, every marketing decision is built on bad data. Ad platforms also need accurate conversion signals to spend your budget well. I set up GA4, Google Tag Manager, Meta Pixel and the Conversions API properly, track the actions that matter to your business, respect visitor consent and check the numbers against real leads and orders.
Analytics and conversion tracking setup by Harsh Prajapati, freelance web developer in Ahmedabad, Gujarat, India, working with clients across India and worldwide.
What you get
Guides
Analytics and conversion8 min read
Conversion rate optimisation is a repeatable process, not a bag of tricks: measure, find the leak, fix it, check the result. Here is how it works for lead and e-commerce sites, and when A/B testing is worth it.
Analytics and conversion10 min read
GA4 stores and reports your data. Tag Manager decides what gets sent and when. Here is how the two fit together for lead, sales and ad tracking you can trust.
FAQs
The common causes are missing or duplicate purchase events, consent settings that block tracking, ad blockers and differences in how GA4 and your store count things. An audit shows which applies, and most gaps can be closed even if they cannot be removed entirely.
In most cases, yes. The Pixel runs in the browser and can be blocked, while the Conversions API sends events from your server. Using both, with deduplication set up, gives Meta a more complete and accurate picture.
Yes. I set each one up as a tracked event in Tag Manager, mark the important ones as key events in GA4 and pass them to your ad platforms as conversions.
If you have visitors from regions with privacy laws such as the EU and UK, you need consent before setting non-essential cookies, and Google's consent mode lets your tags respect that choice. I connect your cookie banner to your tags so tracking follows each visitor's choice.
I work at USD 10 to 15 an hour, or for a fixed written quote agreed before work starts. After a short call and a look at your current site or brief, you get the scope, the price and the timeline in writing.
Start a project
Tell me what you need in four quick steps. I reply personally within one working day with questions or a clear next step.
Reply within 1 working dayUsually much sooner.
Free first call30 minutes, no pressure, no jargon.
Written fixed quoteScope and price agreed before work starts.
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