2 articles

Articles about Ga4.

Everything on the blog tagged Ga4, newest first.

Analytics and conversion12 Nov 20268 min read
Conversion Rate Optimisation: Turning More Visitors into Customers
Conversion rate optimisation is a repeatable process, not a bag of tricks: measure, find the leak, fix it, check the result. Here is how it works for lead and e-commerce sites, and when A/B testing is worth it.
Analytics and conversion12 Nov 202610 min read
GA4 vs Google Tag Manager: Setting Up Website and Conversion Tracking
GA4 stores and reports your data. Tag Manager decides what gets sent and when. Here is how the two fit together for lead, sales and ad tracking you can trust.

Conversion Rate Optimisation: Turning More Visitors into Customers